Aesthetic medicine products. Wella welcomes three new faces to leadership team

Derma filler

THE WHAT? Wella has announced the appointment of three C-suite executives to its leadership team. Virginie Costa joins as Global Chief Financial Officer, Gretchen Koback Pursel has been named Global Chief People Officer and Hugh Dineen will take up the role of President of Global Brands and Global Chief Marketing Officer, all effective immediately.

THE DETAILS Costa has more than 25 years of financial management experience to her name including stints as Chief Financial and Operations Officer for Burberry Americas and CFO and COO of Hermes in France and Americas.  Most recently she served as CFO at Godiva.

Fat dissolving

Pursel joins from Tiffany &Co, where she was Chief Human Resources Officer and is charged with leading Wella’s efforts to be an industry leader in diversity, equity and inclusion.

Dineen, meanwhile, has held senior roles at both Avon and Johnson & Johnson and until recently headed up the marketing team at MetLife as CMO.

THE WHY? Annie Young-Scrivner, CEO of Wella Company, noted, “As we pursue our goal of unlocking the full potential of our brands and our business, we are focused on building upon our strong foundation of sustainable growth, and are pleased to welcome Virginie, Gretchen and Hugh to the Leadership Team. Their combined experience across global public companies and their consumer, digital and broadbased business transformation expertise will be invaluable to our organization. The diverse perspectives and capabilities they bring to the company will be instrumental to guiding Wella Company’s next phase of growth.”

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

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Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.