THE WHAT? U.S. soccer star and Olympian Megan Rapinoe has been named as the new face of Shiseido and will star in the company’s Power Is You campaign as well as the launch for the Ultimate Power Infusing Concentrate 3.0.
THE DETAILS An advocate for LGBQT+ rights and equal pay for female athletes, Rapinoe has lauded Shiseido’s sunscreen, calling it ‘unbeatable’, while also aligning with the messaging behind the Power Is You campaign.
THE WHY? Talking to Elle Canada about the role, Rapinoe said, “I only partner with brands that I align with and already use. Shiseido makes amazing products that were already part of my daily routine, so when a partnership presented itself it was truly a no-brainer to join forces. It means so much to me to partner with such an incredible company.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
-
Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
-
Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
-
Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
-
Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
-
Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
-
Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
-
Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
