THE WHAT? Amorepacfic has celebrated its 76th birthday with a virtual ceremony that took place on the ‘metaverse.’
THE DETAILS Taking place over three days, Amorepacific recreated its main HQ online, with members globally invited to attend in order to experience a virtual tour and walk through.
Experiential experiences included a heritage treasure hunt, an escape room and a corporate history quiz. Members were also able to congratulate employees receiving awards.
THE WHY? Chairman and CEO Suh Kyungbae used the event to celebrate the company’s anniversary, reward long serving members and declare the 2025 Vision.
According to a press release the vision aims to, “Focus on the growth of high-functional products including bio and derma cosmetics and the wellness category to expand its business into ‘Life Beauty’ spanning every moment of life, provide super-personalized beauty solutions using the company’s detailed customer data accumulated for a long time and advanced digital technology and create an advanced business ecosystem based on proactive ’empathy’ for every stakeholder.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
