THE WHAT? Unilever has announced its agencies of record worldwide after a US$3.3 billion global media pitch, according to a report published by Campaign.
THE DETAILS WPP-owned Mindshare has retained several of the UK-based FMCG manufacturer’s markets, including the US, UK and Ireland, Netherlands and Belgium, the Nordics, Eastern Europe, South Asia, Southeast Asia and China.
Omnicom-owned PHD, meanwhile, has been handed Austria, Germany, Switzerland and Canada, as well as North Africa and the Middle East, and retained Australia, New Zealand, Hong Kong and Taiwan.
Havas has taken over former-WPP territories France and Spain and IPG-owned Initiative has retained Russia, Ukraine, Belarus and Greece.
THE WHY? Luis Di Como, Executive Vice President of Global Media at Unilever told Campaign, “The rapid digitisation of consumer lives, accelerated even further by the Covid pandemic, has driven the convergence of media, commerce, entertainment and shopping, offering exciting opportunities for our brands.
“In this context, it’s great to be continuing our journey with existing and new partners, many of whom have worked with us collaboratively over many years.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
