Aesthetic medicine products. Coresight Research confirms 10.10 livestream event is back for 2021

Derma filler

THE WHAT? Coresight Research has confirmed that it will run its livestream shopping festival once again this year in a bid to convert US shoppers to the new retail medium, according to a report published by WWD.

Fat dissolving

THE DETAILS Macy’s, Organic Apoteke, Auda B, Skin Authority, Shielded Beauty, 100% Pure, Yensa Beauty, T3 and DefineMe Fragrances are among the beauty brands who have signed up to participate in the event, dubbed 10.10 Shopping Festival for the date on which it takes place, and its 10am to 10pm trading hours, alongside e-tail platform Beauty Barrage and department store chain Macy’s.

THE WHY? Deborah Weinswig, Founder and CEO of Coresight Research, explains, per WWD, “Livestream shopping has grown from a zero to a US$300 billion industry in China in a very short period of time. We are very confident that the US market will reach what we are seeing in China, [even though] US retail and consumer adoption has been slow.”

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.

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