THE WHAT? Avon has expanded its geographical reach with the opening of its first flagship store in mainland China.
THE DETAILS Located in downtown Shanghai’s Nanjiing Road W, opening events saw the debut of ANEW Renewal Activating Serum with Protinol, and the upgraded Avon Little Black Dress Charm fragrance series.
Placing an emphasis on Gen Z consumers, there is also a livestreaming studio within the store.
THE WHY? The launch of the flagship store enforces Avon’s ‘In China, For China’ strategy, and is said to contribute to a new ‘first-store economy’ development mode in Shanghai, according to Shine.cn.
Talking about the launch, Irving Holmes Wong, Managing Director, Asia Pacific, said, “This first-store opening in such a prominent location in a dynamic city such as Shanghai is significant for us at Avon globally.
“The Chinese market occupies an important position in Avon’s global development strategy. We set up an internal strategy of ‘China First’ and the management has been given much autonomy to decide what is relevant for Chinese consumers.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
