THE WHAT? L’Oréal Paris is set to return to a live show format during Paris Fashion Week, following a year’s hiatus due to COVID-19.
THE DETAILS The beauty brand, which is an official partner of Paris Fashion Week, will put on the Le Défilé L’Oréal Paris, on 3rd October, 2021, which will be staged at the Parvis des Droits de L’Homme.
The occasion will mark the brand’s 50th birthday of its catchphrase Because You’re Worth It, with the display set to have a theme of women’s empowerment and diversity to mirror the slogan.
Many of the brand’s spokespeople, such as Camila Cabello, Helen Mirren and Marie Bochet, will take part in the event.
THE WHY? While L’Oréal Paris may be returning to the live stage, it is continuing with the revered digital format of 2020, with the company broadcasting the event to 30 countries globally via its social media channels.
Taking to a statement, Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President, said, “This year’s ‘Le Défilé’ will be a remarkable platform for women’s empowerment, conveying a strong message of self-worth and disrupting the conventions of typical runway shows by inviting the public to join the Stand Up Against Street Harassment program. Celebrating our feminine and feminist vision, the show will be a rallying cry for all women — and also men — who share these convictions.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
