THE WHAT? Procter & Gamble has ramped up its activity in the radio channel, according to a report published by Inside Radio. The US FMCG giant is now advertising some 13 brands, totalling some 200,000 airings per week, per Media Monitors’ figures reported by Inside Radio.
THE DETAILS Combined, P&G brands are airing more ads than the top four paid advertisers together. Breaking down into individual brands, Vicks has more than doubled its spot count timed to coincide with the start of cold and flu season, while washing up liquid Dawn is the second biggest advertiser and Olay third, with 16, 191 appearances.
THE WHY? Procter & Gamble has, in the past, revealed that it is dialling back its television commitments in favour of AM/FM in order to ‘reach as much as it can of America, once a week’.
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
