THE WHAT? L’Oréal is working to appeal to online shoppers the GCC-over, with personalised digital experiences such as try-on facilities and virtual consultations, according to a report published by the Khaleej Times.
THE DETAILS The French beauty giant is using artificial intelligence and augmented reality to reinvent and elevate the beauty experience for consumers in the region as well as provide personalized advice.
THE WHY? Mehdi Moutaoukil, Chief Marketing Officer, L’Oréal Middle East, told the Khaleej Times, “We have developed long-standing strategic partnerships with key players in the market to grow the e-beauty category and elevate the consumer experience. Today, all our brands are available online on key e-commerce websites such as Noon, Amazon, Namshi, Ounass, Sephora, Lookfantastic, Basharacare Boutiquaat and others. We are also collaborating closely with these players to create interactive beauty destinations for shoppers to allow them to discover, try and purchase the products they love.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
-
Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
-
Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
-
Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
-
Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
-
Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
-
Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
-
Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
