THE WHAT? Boots is now offering a full-service advertising service to its supplier brands, rooted in first-party data.
THE DETAILS Boots Media Group, as the new entity has been dubbed, enables brands to deliver high-performing connected marketing campaigns to Boots UK customers as well as maximise ROI on their advertising investment.
“The creation of Boots Media Group is going to be game-changing. We can now create truly integrated end-to-end marketing campaigns to maximise cut-though and keep Boots at the forefront of our customers’ minds.”
THE WHY? Pete Markey, Chief Marketing Officer at Boots UK & ROI, explains, “We’ve created a centre of excellence – a brilliant new media agency within Boots called the Boots Media Group. The group delivers the very best of Boots to our suppliers – from digital to data to in-store – to support their growth and help them succeed.”
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