THE WHAT? Shiseido is looking to acquire skincare brands as a way to diversity its offering outside of China, according to a report by the FT.
THE DETAILS The Japanese beauty giant has had a ‘radical restructuring’ of its assets following the pandemic and is set to be preparing for a boost thanks to the predicted return of Chinese tourists to Japan next year.
However, the company is now bolstering acquisition prospects in the U.S. and Europe, as well as eyeing new buys in India and Africa once COVID-19 is under control in these regions.
THE WHY? Speaking in an FT interview, Shiseido CEO Masahiko Uotani stated that while rising consumption and growth of the middle class will continue to drive sales in China, the company is also looking to diversify as a contingency plan.
He said, “We believe the longer-term potential is extremely high in China and we will firmly capture this opportunity. But as our dependence increases, there will be questions on contingency and portfolio management, so we want to strengthen our efforts even further in the US and Europe.
“We are exploring mergers and acquisitions so that we can respond to every kind of skincare need.”
Shiseido is also set to invest further in digital technology and data analysis in order to capitalize on the growth of the wellness market as a result of the pandemic.
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
