THE WHAT? Procter & Gamble has struck a deal to purchase Indie skin care brand Farmacy Beauty, according to a report published by WWD.
THE DETAILS The US FMCG giant declined to comment on the terms of the deal, although WWD reports that the brand is expected to report net sales of US$80 million this year.
THE WHY? Farmacy Founder David Chung told WWD that he has mastered the incubation phase of creating a brand but needs the resources available to a company like Procter & Gamble to grow further. Markus Strobel, President of Skin and Personal Care at P&G Beauty told WWD, “We’ve had our eyes on the brand for quite a while. It’s an attractive brand with amazing potential and an unusual positioning – deeply rooted in science combined with natural ‘farm to face’ ingredient sourcing. This combination is super attractive and fills a space in our portfolio that we don’t have.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
