THE WHAT? LG Household & Healthcare has won a trademark battle with Estée Lauder Companies-owned Two Faced over the ‘Born This Way’ slogan.
THE DETAILS Two Faced filed a suit with the Patent Court of Korea to invalidate LG Household & Healthcare’s use of the trademark, stating that the company had infringed on its trademark and used its reputation to gain unfair economic benefits.
While Two Faced launched foundation products named ‘Born This Way’ in May 2015, LG Household & Healthcare filed a trademark for the term in November of the same year for its daily skincare.
THE WHY? The judge ruled in favor of LG, stating that the slogan is an idiomatic expression widely used in English-speaking countries, and is widely known to the public due to Lady Gaga’s global hit with the same title.
It also noted that Two Faced Cosmetics takes up very little of the U.S. cosmetics market and the ‘Born This Way’ brand had not been sufficiently recognized as its proprietary brand.
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
