THE WHAT? Coty has announced a licensing agreement with luxury brand Orveda, expanding its reach in the premium skincare market.
THE DETAILS As part of the agreement, Coty plans to integrate Orveda into its prestige portfolio, with Coty developing, manufacturing and distributing the full range of Orveda products globally.
According to a press release, Orveda’s brand and product development, and global marketing will be managed by Coty Chief Prestige Brands Officer, Constantin Sklavenitis. Meanwhile Orveda co-founder and sole owner Nicolas Vu will continue to lead the company as its CEO and partner closely with Coty on the brand’s development, in addition to advising the company on its Diversity, Equity and Inclusion agenda.
THE WHY? With a 22-SKU range of healthy skin glow activators, Orveda’s luxe appeal aligns with Coty’s mission to dominate the prestige skincare market.
Sklavenitis said, “We are thrilled to welcome Orveda to Coty and look forward to further accelerating the industry-disrupting, high-performance skincare line that has built a cult following in just a few years.
“Building a best-in-class skincare offering is a key strategic priority for Coty and the addition of Orveda to our product lineup is a major step toward achieving our goal, in particular since ultra premium is the fastest growing category. We also see great potential for Orveda in the Chinese market, a key strategic focus for Coty.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
