THE WHAT? Avon Justine has launched its first livestream shopping event, with a virtual tour of its gift products in South Africa.
THE DETAILS The event was hosted by celebrities and media personalities, who demonstrated products to customers and representatives online.
Collaborators included designer and Avon fragrance collaborator, David Tlale, former Miss South Africa, radio host and new brand ambassador Liesel Laurie, as well as YouTube star Lasizwe.
The direct sales giant previewed the gift items available while also featuring the digital Gift Guide and Gifting Quiz.
THE WHY? Momin Hukamdad, Executive Commercial Marketing Director at Avon Justine, said, “This event is a further demonstration that Avon is a great gifting destination that has the ideal gifts that suits all customers and their pocket.
“This streaming platform is a further testament of our commitment to leverage the power of the digital world to open up access to world-class quality and affordable products to our customers. This is one of the ways in which we seek to augment our digital platforms to delight our customers and also improve the earning potential of our Representatives and Consultants.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
