THE WHAT? Procter & Gamble and AS Watson Group have announced the launch of a co-created Japan skin care brand. Aio, as the new line has been dubbed, will be available in Watsons stores and online throughout the Greater China markets.
THE DETAILS The brand aims to attract Gen Z and millennial shoppers and is forecast to sell in greater volume via online channels. It boasts fully recyclable packaging and is said to provide a simple, yet effective solution to tackle breakouts and imperfections.
THE WHY? Marcus Strobel, Global President, P&G Skin & Personal Care, said, “This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skin care brand from scratch. We are delighted to team up with AS Watson to learn together and co-design the aio proposition for the derm and wellness needs of the customers. This is the future of retailing and skin care.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
