Aesthetic medicine products. Procter & Gamble to enter prestige hair space with acquisition of Ouai

Derma filler

THE WHAT? Procter & Gamble has announced the planned acquisition of Ouai hair care, according to a report published by Beauty Inc. Terms of the deal were not disclosed but analysts have pegged Ouai’s sales at US$50 million for 2021.

Fat dissolving

THE DETAILS Celebrity hair stylist, Jen Atkin will remain in situ as Founder and Chief Creative Officer, and Colin Walsh will continue as CEO, Beauty Inc reports. The rest of the team is expected to stay on too.

THE WHY? Atkin said that the plan was to expand under P&G ownership. Alex Keith, CEO of P&G Beauty told Beauty Inc, “Jen and Colin will be the people truly leading, defining the brand’s expansion… but I see… a geographical expansion of that core brand and its core offering as a great opportunity.”

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.

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