THE WHAT Beiersdorf has appointed Grita Loebsack into the newly-created position; President Nivea.
THE DETAILS Joining the personal care giant from EssilorLuxottica, where she is currently Chief Marketing Officer Essilor, Loebsack has leadership experience in skin care as well as global brand building at Essilor, Unilever and L’Oréal.
Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board, said, “With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands. Leading the iconic NIVEA brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy.”
THE WHY Vincent Warnery, Chairman of Beiersdorf’s Executive Board, said of the appointment, “I am very pleased that Grita Loebsack will take over responsibility for our flagship brand NIVEA, leading it into an even more successful future. I am convinced that she will develop NIVEA into an even more global, digital, and sustainable brand inspiring our consumers around the world.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
