THE WHAT? Amorepacific has teamed up with Korean boyband BTS on a new limited edition Laneige Lip Sleeping Mask, inspired by the group’s ‘Permission to Dance’ tour.
THE DETAILS The BTS | Amorepacific Lip Sleeping Mask Purple Edition will feature BTS’ tour artwork on the packaging box and the BTS logo on the front of the jar.
Available via the Amorepacific and Laneige websites, it will also sell via Sephora’s online and offline channels.
Amorepacific is also acting as one of the sponsor’s of the BTS Permission to Dance on Stage tour, and will present a product promotion video portraying the collaboration’s theme of ‘Sweet Purple Dream’ both on-site and through online live stream.
THE WHY? The collaboration will benefit both from the K-Beauty boom, as well as the ongoing superstar status of BTS, with the band boasting 52 million followers on their Instagram account.
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
