Aesthetic medicine products. Avon revamps digital sales model as clicks replace calls

Derma filler

THE WHAT? As part of its 135th anniversary celebrations, Avon has unveiled a series of new features for its Avon On platform as well as a new compensation model for Representatives, dubbed Avon Rewards and a beefed up CSR fund of US$1.35 million for women’s causes around the world.

THE DETAILS Representatives will be able to easily connect with their customers, sell, manage their orders and access training via the Avon On app as well as send personalized links to the now-fully digital brochure to their customers. Representatives in key markets will also benefit from a reduced earnings threshold.

Fat dissolving

In addition, Avon has drafted in British illustrator, Bett Norris to reimaging a series of its iconic posters as part of its anniversary celebrations.

THE WHY? Angela Cretu, CEO of Avon, comments, “Since 1886, we’ve done beauty differently and gone from one pioneering businesswoman to five million Representatives working, learning and earning in their own way and on their own terms. We’re just getting started, though, and we’ll continue to champion women for another 135 years and more. As we enter the truly digital age, we are committed to doing good with our people, purpose and product, and encourage all our Representatives and Associates, both established and new, to grow with us.”

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

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Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.