THE WHAT? Clean beauty company Beautycounter is teaming up with buy now, pay later app Klarna on a new livestream shopping series.
THE DETAILS The four-episode livestream series is being broadcast via Beautycounter’s LIVE @ Abbot Kinney content studio, California, and marks the latest in a series of collaborations between the two companies since August 2020.
The episodes will be hosted by Beautycounter Chief Artistic Officer, Christy Coleman, and will follow a theme of ‘Better Beauty.’
Guests such as Ashley Greene, Christine Kong, and Asia Jackson, along with ingredient safety expert Lindsay Dahl, SVP of Social Mission for Beautycounter, will offer insights, tips and techniques for a cleaner beauty routine.
THE WHY? Beautycounter has experienced ongoing success with livestream shopping, with Blair Lawson, Chief Marketing and Merchandising Officer, telling Glossy that a 10-minute segment can drive 200-500 percent more sales than a single day’s worth of sales at its Venice storefront.
Taking to a press release, she said, “At Beautycounter, we’re always seeking new and interesting ways to build meaningful connections with our community and to meet them wherever they are. Our partnership with Klarna builds on Beautycounter’s efforts to innovate the livestream shopping experience as a way to do just that.
“The initiative blends in-store and online shopping environments to give customers an entertaining and easy way to discover and shop our clean beauty products.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
