THE WHAT? E.l.f Beauty has announced that it has eliminated more than one million pounds of packaging materials via its Project Unicorn initiative.
THE DETAILS The project was launched in 2019 in a bit to streamline product packaging, stripping away secondary cartons, vacuum formed trays and paper inserts.
More than 200 SKUs across multiple categories have undergone a packaging tweak. E.l.f’s Clear Lip Lacquer has shed 66,000 pounds of packaging alone, switching to sustainably sourced FSC-certified cartons.
THE WHY? Tarang Amin, E,l.f. Beauty’s Chairman and CEO, notes, “Project Unicorn is at the heart of our purpose platform. We’re proud of reaching the one-million-pound milestone and are excited by the progress we’re making on our journey across all our brands to reduce package footprints. We look forward to continuing to push boundaries as we aim to make the world a cleaner place.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
