THE WHAT? Essence Ventures has acquired Beautycon Media’s assets, with Beautycon CEO Moj Mahdara having resigned from her position earlier this year, according to a report by WWD.com.
THE DETAILS The company was purchased out of foreclosure, with Beautycon having filed for an assignment for the benefit of creditors in May this year.
Co-founder Marina Curry will return to the company as part of the buy-out.
THE WHY? While in-person events have been put on hold over the past 18 months due to COVID-19 restrictions, Richelieu Dennis, Founder and Chair of Essence Ventures, told WWD he intends to continue Beautycon as an ‘experience business, whether virtual experiences or hybrid experiences.’
He continued, “The pandemic has impacted the live experience space in multiple ways,” Dennis said. “It has obviously hindered the ability for people to gather. It has also created a lot of energy and innovation around how people gather today. Whether it’s virtual experiences, hybrid experiences, all of those will be a part of the experience business going forward. With the technologies that we’ve put in place, we’ll be able to expound on the Beautycon ideals and values and continue upon the work that Beautycon has been doing these years.
“As we move further into a new normal, there’s tremendous opportunity to do these live and virtual experiences in a physical way that expands the reach that brings the inclusive nature of Beautycon to the globe, as well as localized,” Dennis continued. “We will have local as well as global expansion.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
