THE WHAT? Architect India Mahdavi has unveiled her redesign of Dior’s iconic J’adore perfume bottle, according to a report published by Wallpaper and the LVMH brand’s Instagram page.
THE DETAILS The new limited edition design is a twist on the flacon’s famous silhouette, with ribbed Murano glass spiralling up and around the amphora-shape, and then painted with gold.
Some 1,000 numbered pieces of the J’adore x India Mahdavi collab will be available to buy from December at selected Dior locations.
THE WHY? Mahdavi commented, “When you hear J’adore, you think of the eponymous perfume. But let us not forget the phrase’s initial meaning: it is a cry from the heart – the cry of an emotion, when faced with something that appeals to all our senses, seduces us and carries us away.”
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