THE WHAT? South Korea’s entertainment and cosmetics industries are seeking new markets after a raft of regulatory barriers, nationalist headwinds and rising competition from local brands are hampering sales in China, according to a report published by the Financial Times.
THE DETAILS Chinese authorities have branded the typical Korean male look as ‘effeminate’ and the rival C-beauty movement is growing in popularity and credibility.
Many brands are changing tack, pulling mass and masstige lines from China and exploring new markets. AmorePacific, for example, has pulled the plug on its Innisfree label in China and is turning to other markets such as North America and Europe.
THE WHY? Chan Lee, Managing Partner at Petra Capital Management, told the Financial Times, “Those who make the strategic shift can make another leap forward while others will fall behind.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.