THE WHAT? Good Glamm’s POPxo has announced its entry into the beauty market, according to a report published by the Economic Times.
THE DETAILS Aimed at those aged 16-27 and shaped by community insights, the collection of affordable make-up comprises 13 highly pigmented, multi-purpose, travel-friendly kits for eyes, face, lips and nails.
POPxo is aiming to hit a Rs100 crore run revenue in record time selling the range via MyGlamm and Amazon online as well as in the MyGlamm Experiential store in Juhu, Mumbai.
THE WHY? Priyanka Gill. POPxo Founder and CEO explains, “POPxo is India’s largest digital community for women, this gives us insight in understanding our audience and what they respond to.
“Being a female-centric platform, beauty is a relevant topic and we have insight on the beauty problems that women within our community face.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
