THE WHAT? Procter & Gamble has unveiled its new disability-friendly packaging for its Olay beauty line, and is set to open source it with the rest of the industry.
THE DETAILS Rolling out across North America, the easy-to-open lid has been developed with people with disabilities in mind, and will feature on Olay’s most popular products, including Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Facial Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.
P&G and Olay liaised with people with conditions such as dexterity issues, limb differences, joint pain and vision impairments, while also speaking to external experts.
The new design features an easy-open winged cap, extra grip raised lid and a high-contrast product label and braille text that reads ‘face cream.’
The personal care giant will open up the design to the wider industry.
THE WHY? P&G has created the new packaging as a result of research from the World Health Organization, which found that 15 percent of the world’s population lives with a disability.
Olay Senior Vice President Chris Heiert said in a statement, “As a global brand, it’s our responsibility to ensure that all consumers have access to products that serve their needs and fit seamlessly into their daily lives.
“But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
