Aesthetic medicine products. Shiseido External Director Yoko Ishikura steps down to take on digital leadership role

Derma filler

THE WHAT? Shiseido has announced the retirement of External Director Yoko Ishikura, who has been appointed as the Chief Digital Officer of the new formed Digital Agency of Japan. 

THE DETAILS Ishikura took on the new position this week, advising the minister and taking the lead in day-to-day operations such as drawing up policies, managing the systems of national and local government organizations, and quasi-public sector business, according to Asia Nikkei. 

Fat dissolving

THE WHY? Having a doctorate in business administration and specializing in business strategies and global human resources, Ishikura will help direct the agency’s goal of encouraging the adoption of technology. 

Shiseido said in a statement, “The number of directors of the Company following this retirement meets the requirements stipulated by relevant laws and regulations, as well as the Articles of Incorporation of the Company.

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.

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