THE WHAT? Shiseido has announced the launch of a new ingestible beauty brand, Inryu. The brand is said to improve the overall health of the skin from the inside and was developed by the J-beauty giant’s China Business Innovation & Investment Office in Shanghai.
THE DETAILS The wellness brand comprises three products: Advanced radiance, Night Ritual+ and Laser refine, and will be sold in Shiseido The Store, Japan, from January, 2022 before being rolled out to e-commerce platforms in China from March next year.
THE WHY? The launch is part of the company’s wider mission to become a ‘personal beauty wellness company’. Indeed, developing its presence in the ‘inner beauty category’ was one of Shiseido’s key strategies as outlined in its WIN 2023 and Beyond plan.
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
