THE WHAT? The Body Shop India has named Sanya Malhotra Chief Brand Advocate to coincide with the launch of a campaign designed to support children who have lost their families, caregivers and livelihoods to the pandemic, according to a report published by the Indian Retailer.
THE DETAILS In partnership with the Miracle Foundation, the Natura &Co-owned brand’s #LightALittleLife initiative aims to provide on the ground, robust and sustainable support to children affected by COVID-19. The Body Shop will raise funds via its retail stores and a dedicated website, matching customer donations, to raise a minimum of Rs 2 million over the next three months.
As Chief Brand Advocate, Malhotra will also lead the activist beauty brand’s Squad With A Difference to amplify the brand’s pet causes to young audiences across the country.
THE WHY? Shriti Malhotra, CEO of The Body Shop India, commented, “As we head into what we hope will be a joyful festive season, we cannot forget that the pandemic has devastated some of the most vulnerable communities in our country this year. Being an activist brand means using our voice to speak for those who cannot speak for themselves and shining a light on communities in need. Through the Light A Little Life program, we are aiming to make real and lasting change for our children who have lost their caregivers in the pandemic. There can be no better time and cause than this as we welcome Sanya Malhotra to The Body Shop India as our Chief Brand Advocate. Self-made, independent, outspoken, intensely real, and highly relatable, Sanya’s cinematic choices are truly inspiring to young women in our country, and her commitment to empowering women and girls resonates with our feminist brand purpose perfectly. We have always believed in the power of collectivism and that a positive difference can be made when the right people come together. Sanya is a natural choice for us to lead our brand advocacy, amplify our unique activist voice and help us make that difference.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
