THE WHAT? Unilever has announced the launch of the Positive Beauty Growth Platform, an initiative which aims to partner with start ups and scale-ups.
THE DETAILS Led by the UK-based FMCG manufacturer’s Beauty & Personal Care division and The Unilever Foundry, the platform will host a series of pitch competitions and entrepreneurial challenges with a view to inviting collaboration from the best start ups and scale-ups.
The platform’s first focus will be social commerce, namely livestream commerce, gaming commerce, shoppable media and group buying.
THE WHY? Sunny Jain, President Beauty & Personal Care, comments, “Collaboration in the mega-trends of the future is a strategic imperative for Unilever. Building a thriving two-way relationship with the global start up community helps power innovation and experimentation, deliver business solutions and fuel growth. The Positive Beauty Growth Platform has been designed to do just that. By harnessing start ups’ disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.”
Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.
Key categories of aesthetic medicine products include:
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Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.
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Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.
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Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.
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Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.
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Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.
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Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.
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Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.
