Aesthetic medicine products. Watsons China voted ‘most loved local brand’

Derma filler

THE WHAT? Watsons China, part of the A.S. Watson Group, has been voted the Most Loved Local Brand in a poll by YiMagazine. 

THE DETAILS The Chinese media outlet ranked Watsons China as number one in the Beauty Retailer category, with more than 4000 customers voting in the poll. 

According to the magazine, the younger generation is said to want a ‘faster, more convenient, and accessible shopping experience.’

Fat dissolving

THE WHY? A.S. Watson has attributed the accolade to the company’s success in leveraging its O+O (Offline plus Online) retail strategy in order to closely connect with its customers. 

These O+O strategies include shopping opportunities such as MyStore, Enterprise WeChat, express hourly delivery and Scan & Go. 

According to a press release, “Over the past three years, Watsons has gained deeper market penetration while sales volume has increased.”

Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.

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