Aesthetic medicine products. We’re back, baby: Coty reclaims position as ‘beauty powerhouse’ with ‘All-in to Win’ strategy

Derma filler

THE WHAT? Coty has announced its financial goals through 2025 and beyond and reported on its progress to date in transforming the company into a profitable cosmetics company fit for this new era of beauty.

THE DETAILS The All-in to Win program, as its new long-term strategy has been dubbed, encompasses cost saving and capital deployment initiatives that have ‘ignited the full potential of Coty’, with an additional US$75 million of savings identified for FY24.

The US beauty behemoth is also planning to accelerate its skin care business, including a licensing agreement with Orveda and the recently announced CoverGirl Clean Fresh Skincare line.

Fat dissolving

Coty has set the following financial targets through FY25 and beyond: net revenues to grow 6 percent to 8 percent annually (LFL), gross margin to reach mid-60 percent by FY25 and adjusted operating margin expansion of 50 to 70 bps annually through FY25 and beyond.

THE WHY? Coty is expecting to benefit from an improving beauty market including a stronger US and Chinese market, a robust rebound in travel retail and steady improvement across Europe. Sue Y. Nabi, Chief Executive Officer of Coty, said, “Coty has reclaimed its position as a true beauty powerhouse. We expect to outperform the beauty market through FY25 and beyond. I am very proud of the significant progress our teams have made, delivering against each of our strategic pillars. I am more confident than ever in Coty’s future and our ability to deliver significant value for all of our stakeholders.

“Coty’s unique and beautiful portfolio of brands, our talented team, and our single-minded focus on delivering sustainable, profitable growth, coupled with targeted reinvestment, are enabling us to evolve. We continue to capitalize on the tremendous growth opportunities in prestige fragrances, skin care, China, clean beauty and e-commerce.”

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Aesthetic medicine products are developed and regulated to meet stringent safety and efficacy standards. They are typically administered by trained healthcare professionals such as dermatologists, plastic surgeons, and specialized nurses in clinical settings. These products aim to provide effective solutions for cosmetic enhancement, skin rejuvenation, and overall aesthetic improvement, contributing to both physical appearance and self-confidence.

Key categories of aesthetic medicine products include:

  • Injectables: This category includes products such as dermal fillers, botulinum toxins (e.g., Botox), and collagen stimulators. These injectables are used to smooth wrinkles, add volume, and improve facial contours.

  • Skin Rejuvenation Treatments: Products like chemical peels, microdermabrasion systems, and laser devices are used to improve skin texture, reduce pigmentation irregularities, and enhance overall skin tone.

  • Skincare Products: These include medical-grade cleansers, moisturizers, serums, and topical treatments containing active ingredients like retinoids, antioxidants, and growth factors. They are formulated to address specific skin concerns such as acne, aging, and hyperpigmentation.

  • Hair Restoration Products: Medical treatments and products designed to promote hair growth and treat conditions such as male and female pattern baldness.

  • Body Contouring and Fat Reduction: Devices and products used for non-surgical body sculpting, such as cryolipolysis (cool sculpting) devices and injectable lipolytics.

  • Cosmeceuticals: High-performance skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing potent ingredients with proven clinical benefits.

  • Wound Care and Scar Management: Products like silicone sheets, gels, and advanced wound dressings used to improve healing and reduce the appearance of scars.