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THE WHAT? L’Oréal-owned Lancôme has been named as a Chinese Special Partner for esports contest, Worlds 2021, according to a report published by Sports Business Journal. THE DETAILS The Riot Games and TJ Sports-owned competition and its players will promote the prestige beauty brand’s Advanced Genefique Youth Activating Concentrate. Fellow sponsors include Bose, Mercedes-Benz and …

THE WHAT? Unilever has wound down its Ghana Foundation as part of a wider move to manage its CSR strategy at a global level, according to a report published by Joy Online. THE DETAILS Managing Director of Unilever Ghana, George Owusu Ansah emphasized that the company remained committed to the supporting the country’s development, despite …

THE WHAT? Silgan Holdings has announced that it has acquired Unicep packaging for US$237 million. THE DETAILS The purchase was funded with revolving loan borrowings under its senior secured credit facility and is expected to be slightly accretive to the company’s earnings in 2021. Unicep operates two manufacturing facilities in the US and is expected …

THE WHAT? Beiersdorf has awarded its central communications strategy to WPP, according to a report published by Campaign. THE DETAILS WPP prevailed against competitors Publicis Groupe and Dentsu, and will run the account our of Beiersdorf’s Hamburg HQ. The owner of Nivea and La Prairie will continue to work with incumbent agencies Wavemaker, Omnicom-owned OMD …

THE WHAT? The CEO of L’Oréal says that the beauty market has bounced back from the lows of the pandemic and people are returning to their habits of old, witnessed in the growth of make-up sales. THE DETAILS Speaking to Bloomberg TV from Expo 2020 Dubai, Nicolas Hieronimus said that skin care was by far …